More Than
a Marketplace.
A place built with intent for brands that mean something, and people who notice the difference.
A curated edit of India's finest independent labels.
RACKS was born from a simple frustration: homegrown Indian fashion brands were building extraordinary things, but had nowhere worthy to show them. The story was always bigger than the shelf they were given.
"We didn't open a store. We built a stage."
Located in DLF Avenue Saket, RACKS brings together over 200 independent labels across Indian wear, western wear, jewellery, kids, men's and accessories, all under one thoughtfully designed roof.
Every brand here was chosen personally. Every label carries a story worth telling. That's not a promise, it's the only way we know how to do this.
What sets us apart.
Six reasons RACKS is a different kind of retail experience, and why brands and shoppers keep coming back.
Every brand in our edit has been handpicked: no algorithms, no bulk onboarding: we review each label personally before opening any conversation.
We built RACKS specifically for India's independent labels. Homegrown isn't a category here, it's the entire point.
The store is designed as carefully as the edit. Lighting, layout, spacing: every detail is calibrated so the products feel exactly as intended.
We don't just carry your inventory, we invest in telling your story. Campaigns, placement, and our café all become tools for brand visibility.
RACKS operates across DLF Avenue Saket, M Block GK II, and DLF Mega Mall Gurugram, giving your brand presence across Delhi-NCR's top retail destinations.
Brewzeal café, brand launches, and seasonal edits make RACKS more than a store: it's a gathering space for people who care about what they wear.
To give India's independent fashion brands the platform they truly deserve.
We believe the most powerful fashion is homegrown. Our mission is to build the infrastructure, physical and cultural, that lets India's best independent designers thrive, reach the right audience, and grow on their own terms.
To become India's most trusted multi-brand destination for intentional fashion.
We're building toward a future where every Indian city has a RACKS, where shoppers can discover, explore, and connect with brands that carry real stories and real craft. A nationwide edit of what Indian fashion is becoming.
Our four principles.
We never stock a brand we can't personally endorse. If it's in the edit, we believe in it: the quality, the story, and the people behind it.
India has always had extraordinary designers. We exist to make sure the world stops overlooking them. Our edit is proof that homegrown is more than enough.
Retail isn't just a transaction. We design the space, the lighting, and the service so that every visit feels like something you chose to do, not had to do.
We don't chase fast fashion or seasonal hype. The brands in our edit are built to last: in quality, design language, and the values they carry.
Meet our founders.
Nikhil Chugh brings 20+ years of experience in Exhibition & Retail to RACKS. As Head of BD & Operations, he drives the company's business growth, partner relationships, and day-to-day operations with a sharp eye for strategy and execution.
"Strong operations are the foundation every great brand is built on."
Suraj Mahant serves as an Advisor at Racks Retail, providing strategic guidance and industry expertise to support the company's growth, expansion, and long-term vision.
"The right guidance at the right moment shapes the entire trajectory of a brand."
Harpreeth Suri is one of the leading luxury lifestyle influencers and plays a key role in shaping and driving the marketing strategy at Racks Retail. With a strong understanding of luxury, lifestyle, and consumer trends, she leads the brand's marketing and positioning efforts.
"Luxury is a feeling, and that feeling has to come through in everything we say and show."
Have a brand that
belongs here?
We're always looking for India's next great independent label. If you're building something with intention, quality, and story: we'd like to meet you.